BRAND
COMMUNICATIONS STRATEGY:
No brand communications can be done without an underlying strategy. Well, they can, but they’ll be bull****.
Whether it be just a month, a quarter or a year, we work up 360, multi-platform communications strategies that set brands aside from the rest and ensure continuous conversation in the media.
We work with brands to identify key timings, milestones and moments and, incorporating the services below, will ensure a plan is in place to get them in front of their audience continually.
Ideally, we hang around and implement the strategies, but sometimes brands like to take them and run with it internally. That’s fine by us, it’ll still work [basically we’re saying we can do you a strategy and hand it over, but we’d rather not].
UNPARALLELED PRESS
OFFICE:
Our ‘always on’ [read 9-5] press office gets brands into the titles they deserve to be in.
Our press office is both proactive and reactive, meaning no stone is left unturned in getting brands the coverage they need.
We proactively identify media opportunities or create them for you if need be, whilst keeping our finger on the pulse and reactively hijacking the news agenda to ensure you’re involved in any topical conversations.
We’ll work with you on what success looks like and reach into our little [big] black book of contacts to not only hit but smash our KPIs.
INFLUENCER
MARKETING:
Love it or hate it, influencers have some serious… influence.
A great way to get to the heart of your audience is through the people they follow and trust, and it’s important to do it right.
We’ve made some influential friends over the years and represent and work with some of the best social influencers out there.
We’ll carefully select those who are a good fit for your brand and get them to shout about you in a natural and engaging way that will resonate with their audience and not stick out like a sore #AD thumb.
DISRUPTIVE CREATIVE
IDEAS:
We’ll get people talking about you, whatever it takes.
We love to be creative in everything we do for our clients, from writing a press release that stands out to stunts that truly disrupt.
Our press office function and strategic approach will ensure we continue to generate conversation and coverage, but sometimes it’s nice to go that little bit further.
We’ll always be thinking about you and how we can cost-effectively generate a spike in awareness for your brand when it’s needed most.
You know that slightly sick feeling when you’re a little nervous, but you’re never sick? Weird, right? Well, our ideas may do that. But they’re worth it.